Brows that stay put.
Without the crunch.
Strong, flexible hold that doesn't budge, doesn't flake and doesn't feel stiff. Fluffy or laminated, your call.
- ✕ Dries stiff and crunchy
- ✕ Leaves white flakes
- ✕ Feels heavy on the brow
- ✕ One look, no flexibility
- ✓ Strong hold, soft to the touch
- ✓ Dries completely clear
- ✓ Lightweight, never crusty
- ✓ Fluffy or laminated, same tube
Strong hold.
Soft brows.
No flakes.
Most brow gels make you choose. Either they hold and your brows feel like they've been glued in place, or they feel nice and everything's fallen down by lunch.
Tame 'Em does both. A strong, flexible hold that doesn't budge, doesn't leave white flakes, and doesn't turn your brows stiff, heavy or crusty. Brush up for fluffy. Press flat for laminated. Same tube.
- Strong hold that lasts the whole day
- Dries clear. No white flakes, no residue.
- Flexible finish. Never stiff, heavy or crusty.
- Works before or after the Fill 'Em Pen.
One gel. Two looks.
Flexible hold means you're not locked into one finish. Here's how to get each one.
The fluffy brow
Soft, brushed-up, feathery. The TikTok brow that looks like you woke up with it.
- Backcomb the wand through clean, dry brows
- Brush hairs up and out into shape
- Let it dry. Done. Stays soft to the touch.
The laminated brow
Sleek, sculpted, salon-lamination effect. Without the £40+ appointment or the six-week grow-out.
- Brush hairs up and out, same as above
- Press hairs flat against the skin with the flat end of a brush
- Let dry, then add a second thin layer for mega hold
How to use it
Apply it first, before skincare, sunscreen or makeup. Takes under a minute.
Prep
Clean, dry brows. No oils, no makeup.
Coat
Backcomb the wand through the hairs for even coverage.
Style
Brush hairs upward and outward into your shape.
Set
Let it dry completely. A hand fan speeds it up.
Finish
Once dry, fill any gaps with the Fill 'Em Pen.
Works for every brow situation
Very different brow problems. One gel that handles all of them.
Hairs growing down, sideways, every direction. Brush them up once and they stay there till you wash it off.
The laminated look at home for £16.99. No appointment, no six-week grow-out, no commitment.
Brushed-up and feathery, but soft. Flexible hold keeps the fluff without the crunch.
Set the shape with the gel, draw the hairs with the pen. Or pen first, then gel to lock it in. Either works.
Twelve-hour shift, gym, heat. Prep with a dust of powder and it holds through all of it.
Brushing up gives instant lift and the look of density. Pair with the pen for the gaps.
£16.99.
Not £40 every six weeks.
Salon brow lamination costs £40 or more a go, and it grows out in a few weeks. Then you're back paying again.
Tame 'Em gives you the same laminated finish at home for £16.99, and you can switch to a soft fluffy brow the next day if you fancy. Free UK delivery, in your hands within days.
Not a compromise. The smarter choice.
What customers say
Brand new launch. The first Tame 'Em reviews are landing here as they come in.
Questions
The things people ask before they buy.
Set them once.
Forget about them.
£16.99. Free UK delivery. Fluffy or laminated.
Added to your bag!
Complete your brow routine before you check out
